Already the country’s largest recurring public arts project, the Sing for Hope Pianos are revving up to be bigger and better than ever, thanks to a partnership made in creative heaven. MINI USA will join Sing for Hope for the 2018 SFH Pianos, motivated by both organizations’ shared passion for serving communities in need with creativity and compassion. The cornerstone of the partnership will be a mobile #MINIPiano inside a MINI Countryman, adding a fully mobile element and elevating the beloved installation that’s already innovative by design.
In addition to the 50 pianos across the five boroughs, the #MINIPiano will act as a roving 51st piano, #DrivingHope to locations throughout the city and surprising and delighting New Yorkers with even more pop-up performances and musical opportunities. MINI is currently developing the custom modified MINI Countryman to create the #MINIPiano. Further details about the car’s design will be released soon.
“MINI is proud to support Sing for Hope and their mission to bring art and music to the streets of New York City through spontaneous musical moments that create a brighter urban life,” says Lee Nadler, Regional Marketing Manager, MINI USA. “Design and creativity are at the heart of our iconic brand and we look forward to utilizing our #MINIPiano to demonstrate more of what matters to the community here in New York City.”
“Sing for Hope and MINI USA both operate with creativity and innovation at their core, so the partnership is a natural fit,” say Camille Zamora and Monica Yunus, Sing for Hope Co-Founders. “Just as Sing for Hope works each day to bring hope to communities that need it most, MINI invests in organizations that drive our world forward and make it a better place. We are honored to be #DrivingHope together.”
To date, Sing for Hope has placed 400+ artist-designed pianos throughout the parks and public spaces of NYC’s 5 boroughs each summer for anyone and everyone to play – a symbol and celebration of art for all. Each year has featured unique performances, locations, and piano designs, and this seventh year is sure to be one to remember. Stay tuned for more details on how Sing for Hope and MINI will be #DrivingHope this summer!